In only a limited number of people in any company really needs to be innovative. (lines 34-35), the fragment really needs to be transmits the idea of
The boldfaced item is synonymous with the expression in parentheses in
The fragment to teach everyone how to think outside the box. (lines 15-16) suggests that company leaders are
The question What should leaders demand of their people, if not innovation? (lines 56-57) implies that
In the fragments this will inspire people to come up with new ideas that will revolutionize the long-term strategic and financial prospects of the company. (lines 19-22) and customers cant rely on what theyre going to get. (lines 52-53), come up with and rely on could be replaced in the text with, respectively,