The term in parentheses expresses the idea introduced by the term in bold in
The sentence "It may mean trying different prices for your newly developed gadget to see which price makes sales pop." (lines 72-74) implies that
In the fragments ".their first plan fails to catch on." (line 17) and "How can you break through to a business model." (line 41), the expressions "catch on" and "break through to" mean, respectively,
Google, Starbucks and PayPal are mentioned in paragraph 1 (lines 1-8) since they
Mulins and Komisar, in paragraph 3 (lines 21-33), state that the typical business startup process is usually unsuccessful because it
The word "might" in ". you have a solution that might work." (lines 44-45) can be replaced without change in meaning by
Max Levchin, mentioned in paragraph 4 (lines 34-39), can be considered a(an)